Best Shopify wishlist apps 2026: 7 ranked on live App Store numbers

Short answer: for most Shopify stores the strongest wishlist app in 2026 is Swym Wishlist Plus, which saves items across devices and fires price drop and back in stock alerts. It holds 4.7 stars across 1,342 reviews and carries the Built for Shopify badge. Plans start at $29.99 a month, so it is not the cheap option.

A wishlist is one of the few store features that pays for itself in data rather than clicks. Someone saves a jacket in November. You now know the product, the size, the colour, and roughly when they wanted it. That is a better retargeting signal than a page view, and it belongs to you rather than an ad platform.

The category is also unusually crowded. The App Store’s wishlist listing runs to dozens of apps, most of them under 50 reviews, and the review counts at the top are separated by a factor of forty. Ratings and prices below were pulled from each listing on 29 July 2026, straight off the pricing cards rather than the summary badge, because the badge on a listing page and the actual cheapest plan disagree more often than you would expect.

One warning before the table. Wishlist apps meter almost everything: wishlist actions, saved items, email notifications, monthly orders. Two apps at the same headline price can differ by 10x in what they let you do at that price. Read the cap, not the number.

Craftshift builds two Shopify apps, Rubik Variant Images and Rubik Combined Listings. Neither one is a wishlist app, which is why neither appears in the table below and why nothing here ranks our own product. Rubik Variant Images filters a product gallery down to the images for the colour a shopper actually picked, and it sits at 5.0 stars across 410 reviews. That is a product page job, not a saved items job. We flag it as ours everywhere it appears, and where a competitor in this category is the better pick we say so plainly, because pretending to have a horse in a race we are not running would be worse than useless.

In this guide

• The comparison table
• Swym Wishlist Plus
• Growave
• Wishlist Hero
• Swish, formerly Wishlist King
• SE Wishlist Engine
• WC Wishlist and Back in Stock
• Wishlist Power
• The bit that breaks underneath all of them
• How to choose
• FAQ

The best Shopify wishlist apps compared

Ordered by review volume, which is the only ordering here that is a fact rather than an opinion. Ratings, review counts and prices checked on the App Store on 29 July 2026. Prices are the cheapest paid tier on the listing’s own pricing cards.

App	Rating (reviews)	Free tier	Cheapest paid	Built for Shopify	Best for
Swym Wishlist Plus	4.7 (1,342)	No, 30 day trial	$29.99/mo	Yes	Mid market stores that want alerts plus retargeting
Growave: Loyalty and Wishlist	4.8 (1,174)	Yes, 200 orders/mo	$15/mo	Yes	Stores that also want loyalty and reviews in one app
Wishlist Hero	4.7 (367)	Yes, 500 adds/mo	$4/mo	No	Small catalogues on a tight budget
Swish (Wishlist King)	5.0 (265)	No, 30 day trial	$19/mo	Yes	High traffic stores that hate usage caps
SE Wishlist Engine	4.8 (252)	Yes, 100 items	$7.99/mo	Yes	Stores that want restock and price drop alerts cheaply
WC Wishlist and Back in Stock	4.8 (174)	No, 14 day trial	$4.99/mo	Yes	Back in stock as the main use case
Wishlist Power	5.0 (35)	Yes, 100 items/mo	$15.99/mo	Yes	Maestrooo theme users who want a native feel

Swym Wishlist Plus: the one with the longest track record

Swym has been on the App Store since July 2016 and has 1,342 reviews at 4.7 stars, more than any other app that does only wishlists. It saves items across devices and sessions, adds collections and quick view, captures an email opt in as the item is saved, and sends automated price drop and back in stock reminders. The Pro tier adds Meta ads retargeting and hooks into Klaviyo, Attentive, Tapcart and Omnisend, which is where the data actually turns into revenue.

The honest limitation: there is no free plan on the pricing cards. The cheapest tier is Starter at $29.99 a month and it is metered at 3,000 wishlist actions a month, with Pro at $59.99 for 10,000 and Premium at $99.99 for 25,000. A store doing volume will move up those tiers, and there is a 30 day trial rather than a free forever plan to sit on. If your monthly ad spend is smaller than $30, this is not your app yet.

Growave: best if the wishlist is not the only thing you need

Growave has been listed since July 2014 and holds 4.8 stars across 1,174 reviews, the highest rating of the two big incumbents. It bundles a loyalty points programme, product reviews and a wishlist into one install, and the free tier genuinely includes all three up to 200 orders a month with Growave branding. For a store that was about to install three separate apps, that is a real saving, both in money and in the number of scripts fighting over your theme.

Where it bites: the pricing ladder is steep. Entry is $15 a month for 500 monthly orders, then $20 for every additional 100 orders, and the next tier up is $199. That is a jump of more than 13x. If you are hovering near the Entry cap and growing, model the overage before you commit, because the per order surcharge can quietly cost more than the next tier. Also worth saying plainly: a bundle is only good value if you want the bundle. If all you want is saved items, you are paying for loyalty features you will never open.

Wishlist Hero: the cheapest credible option

4.7 stars across 367 reviews, listed since December 2019, and the pricing is the friendliest here by a distance. The free plan covers 500 wishlist additions a month with sharing by email and social, multi currency and multi language support, and reports. Silver is $4 a month for 1,000 additions plus custom branding, Klaviyo, GA4, Meta and TikTok pixels, and low stock and on sale reminders. Gold Plus at $17 gets you 5,000 additions and a REST API.

The one thing to weigh: it is the only app in this table without the Built for Shopify badge. That badge is not a quality verdict, it is a checklist about performance, embedding and admin conventions, but it is the one signal on a listing page that Shopify itself vouches for. Take it as a nudge to run the app through your own speed audit, not as a reason to skip it. At $4 a month it is doing a lot of work.

Swish, formerly Wishlist King: the perfect rating

A flat 5.0 across 265 reviews, listed since November 2015, and it prices in a way nobody else here does: by your Shopify plan, not by your usage. Basic Shopify is $19 a month, Shopify is $29, Advanced is $49, Plus is $99 (yes, the price is set by which Shopify plan you are on, not by how much anyone uses the wishlist). Every tier includes all features, unlimited wishlists, unlimited saved items and unlimited sessions, plus free setup and onboarding.

Why does that matter? Because usage metering is the thing that makes wishlist app bills unpredictable. If your store is on Basic and gets a lot of traffic, $19 flat with no action cap is the best deal on this page. If your store is quiet and on Advanced, you are paying $49 for a wishlist that fifty people use, and one of the metered apps will be cheaper. The pricing model is the whole decision here. The Plus tier does note a 200k monthly session ceiling, so read that line if you are at that scale.

SE Wishlist Engine: alerts on a budget

4.8 stars across 252 reviews and the youngest of the established set, listed August 2022. The free plan covers 100 wishlist items with a customisable button and icon, a wishlist page and popup, social sharing and basic insights. Basic at $7.99 removes the item cap and hides branding. Advanced at $14.99 is where the useful stuff lives: low stock alerts, price drop and restock alerts, product recommendations and wishlist import and export. Premium at $21.99 adds multi language email templates.

Two honest notes. The free tier’s 100 item cap is a store wide total, not per customer, so it is a demo rather than a plan. And the trial is 5 days, the shortest of any app here, against Swym’s 30 and Smart Wishlist’s 60. Five days is not long enough to see a price drop alert actually fire. Plan your test accordingly.

WC Wishlist and Back in Stock: alerts first, wishlist second

4.8 stars across 174 reviews, listed March 2022, and it treats back in stock, price drop and restock alerts as the headline feature rather than an upsell. Every tier includes unlimited wishlists. What changes between tiers is the email allowance: 500 a month on Basic at $4.99, 2,000 on Pro at $9.99, 5,000 on Advance at $14.99, 10,000 on Enterprise at $24.99, which also adds headless and API integration and data export.

The catch is that there is no free card on the pricing table, only a 14 day trial, so the entry cost is $4.99. If restock notifications are what you are really buying, and for a lot of apparel stores they are, this is the most direct route to them. If you want a wishlist that also does loyalty and reviews, go back up to Growave. Related reading if out of stock states are your actual problem: how to handle out of stock variants on Shopify.

Wishlist Power: the newcomer with the best pedigree

5.0 stars, but only 35 reviews, and listed in April 2024. Small sample. What makes it worth a line anyway is who built it: Maestrooo, the studio behind Prestige and Impact, two of the most widely installed premium themes on the Shopify Theme Store. An app built by a theme studio tends to sit inside a theme the way a theme expects, which is not something you can say about every widget you bolt onto a product page.

Pricing runs free for 100 wishlist items a month, Starter at $15.99 for 5,000 items plus sharing and forced customer login, Advanced at $39.99 for 15,000 items plus GA4 and TikTok pixels, and Pro at $69.99 for 30,000 items plus Klaviyo, Shopify Flow and a JavaScript API. Per saved item that is the priciest ladder in the table. Thirty five reviews is not a track record either. Treat it as a strong option if you are already on a Maestrooo theme, and wait and see if you are not.

The bit that breaks underneath all of them

Here is the failure nobody in this category can fix for you, and it is the reason we have anything to say about wishlists at all.

A wishlist saves a variant. A saved item card, a restock email, a price drop alert: every one of those surfaces renders an image, and every one of them reads that image from the same place, the variant’s image field in your product data. Shopify gives each variant exactly one featured image. So if your Sage Green shirt has no image assigned to it, the saved card shows whatever your product’s first photo happens to be. Usually the black one. The shopper saved sage and gets sent a reminder about black.

That is not the wishlist app’s bug. It is upstream of the wishlist app, in your catalogue, and no amount of alert tuning fixes it. Which is the actual job our own tools do, and where our adjacency to this category begins and ends.

Rubik Variant Images (ours, and again, not a wishlist app) assigns a full image set to each variant through Shopify metafields, including across two option dimensions like colour plus style, so the gallery filters to the right photos when a shopper picks an option. It runs 5.0 stars across 410 reviews with a free plan for one product. If your wishlist emails have been going out with the wrong colour on them, that is the layer to fix first, and you can see it working on the live demo store or read the getting started guide before installing anything. Merchants working the other direction, with one product per colour rather than one product with many colours, want Rubik Combined Listings for grouping separate products into one listing with swatches instead. Both sit underneath a wishlist rather than replacing one.

Want to check whether this affects you before you spend anything? Run a few product URLs through the free variant image checker and see how many variants come back with no image of their own. On most catalogues we look at, it is more than the merchant expects.

How to choose, in one rule

Forget feature grids. Answer one question: what are you going to do with the saved data?

• Nothing yet, you just want the heart icon so the page does not feel unfinished: Wishlist Hero free, or SE Wishlist Engine free. Spend zero.
• Send restock and price drop emails: WC Wishlist at $4.99, or SE Wishlist Engine Advanced at $14.99. Buy the email allowance you need, not the brand.
• Feed segments into Klaviyo, Meta or Attentive: Swym Pro at $59.99. This is what it is built for.
• Also want loyalty and reviews: Growave, and start on the free tier.
• High traffic, hate metering: Swish, and pay by Shopify plan instead.

And a strong opinion to close the section with: most stores install a wishlist too early. If your product pages still show the wrong photo for the selected colour, or your mobile product page makes people pinch to zoom, a wishlist just gives shoppers a tidier way to not buy. Fix the page first. The saved items will be worth more when you do. Our conversion priorities guide puts these in order, and the free product page grader will tell you in about a minute whether you have earned the right to worry about wishlists yet.

FAQ

Does Shopify have a built in wishlist?

No. Shopify has no native wishlist or saved items feature on any plan, which is why the App Store category exists and why every option in this guide is a third party app. Some themes ship a favourites toggle that stores items in the browser only, which loses everything when the shopper switches device. That is not the same thing.

Which wishlist app should I use for a Shopify store?

If you want one answer: Swym Wishlist Plus, at 4.7 stars across 1,342 reviews, from $29.99 a month. It has the deepest integration list and the longest record. If budget is the constraint, Wishlist Hero starts free and its paid tier is $4 a month. If you also want loyalty and reviews, Growave at 4.8 stars across 1,174 reviews covers all three from one install.

Are free Shopify wishlist apps good enough?

For the icon and the saved list, yes. Wishlist Hero’s free tier covers 500 additions a month and SE Wishlist Engine’s covers 100 items. What free tiers almost never include is the automated email side: restock alerts, price drop alerts and the integrations that push saved items into your marketing stack. That is the part worth paying for, and it usually starts somewhere between $4.99 and $15 a month.

Do wishlists actually increase sales?

Not directly. A wishlist does not persuade anyone. What it does is capture intent at variant level and give you permission to email about that exact item later, which is why the apps that pay for themselves are the ones with restock alerts, price drop alerts and marketing integrations. An app that only stores a list and sends nothing is a nicer bookmark bar.

Do wishlist apps slow down a Shopify store?

Any app that injects a button onto every product card adds work to the page. Six of the seven apps here carry the Built for Shopify badge, which sets performance requirements as part of its checklist, so that is the first filter to apply. After that, install one at a time and measure, because two wishlist widgets fighting over the same product card is a real thing that happens during migrations.

Why does my wishlist email show the wrong product colour?

Because the email renders whatever image is attached to that variant, and Shopify allows exactly one featured image per variant. If a variant has no image assigned, the platform falls back to the product’s first photo. Fixing it means assigning images at variant level, which is a catalogue job rather than a wishlist app setting. Rubik Variant Images, which is ours, does that assignment across colour and style options and runs 5.0 stars across 410 reviews.

How much should a wishlist app cost?

Between $0 and $30 a month for most stores. The cheapest credible paid tiers in this roundup are Wishlist Hero at $4, WC Wishlist at $4.99 and SE Wishlist Engine at $7.99. Above $30 you are buying integrations and retargeting rather than the wishlist itself, and that only pays back if you have someone to actually build the flows.

Related reading

• Best Shopify email marketing apps 2026, because a wishlist without an email tool behind it does nothing
• Best Shopify apps to increase sales in 2026
• Do colour swatches actually increase sales?
• How wrong colour images drive returns
• How to display only the relevant variant images on Shopify

If the wrong colour keeps showing up in your saved item cards and restock emails, that is a catalogue problem, and it is the one we build for.