Viking Watermark vs Easy Watermarks in 2026
Viking Watermark vs Easy Watermarks comes down to one question that neither App Store listing answers for you: are your plan limits counted in products or in images? Easy Watermarks counts products and gives you unlimited photos on each one. Viking counts individual watermarked images. That single difference flips which app is cheaper, and it flips in both directions depending on how many photos your average product carries.
Disclosure first, because it matters when you read the rest. Viking Watermark is built by Aegis and it is a partner of ours. We build Shopify apps ourselves (variant images and catalog grouping, not watermarking), so we have no watermark app of our own in this race. Every number below was read off the live App Store listings on 16 August 2026, and where the older, bigger app wins, we say so.
One is nine years old with 302 reviews. The other launched in May 2026 and has six. That gap is real and you should weigh it. But review count measures how long an app has been collecting reviews, not what it does today, and one of these two does something no other app in the category does at all.
In this post
- The short version
- Feature and price comparison
- Where Easy Watermarks is the better app
- Where Viking Watermark pulls ahead
- The pricing math nobody does for you
- What neither app has
- Which one should you install?
- FAQ
- Related reading
The short version
Short answer: pick Easy Watermarks if you have many photos per product and want a nine year old app with 302 reviews. Pick Viking Watermark, which stamps a logo, a sticker or an AI Generated label across your catalog in bulk, if you want a cheaper entry tier and the disclosure label. Both are free to start.
That is the whole decision in two sentences. The rest of this post is the evidence, because “both are good, pick what fits” is a cop out and you came here for a straight answer.
Feature and price comparison
Ratings and prices read off both listings on 16 August 2026. Neither app carries a Built for Shopify badge, so if that badge is your filter, neither qualifies.
| Viking Watermark | Easy Watermarks | |
|---|---|---|
| Developer | Aegis, Istanbul | Engage Apps, Delaware |
| Rating | 5.0 (6 reviews) | 4.8 (302 reviews) |
| On the App Store since | 27 May 2026 | 17 November 2017 |
| Free plan | 1 design, 100 images, right click blocking, restore | 20 products, right click blocking |
| Cheapest paid tier | $5/month, 1,000 images, 5 designs | $9.99/month, 250 products, unlimited photos |
| Limits counted in | Watermarked images | Products |
| Bulk apply | Collection, tag, status, whole catalog | Unlimited bulk watermarking |
| Auto watermark new uploads | Yes, paid plans | Yes, paid plans |
| Restore originals | Yes, every plan including free | Yes |
| Right click and copy blocking | Yes, every plan | Yes, including free |
| Ready made stickers | 100+, including Sale, New, Bestseller | Yes, on sale, new arrivals, out of stock |
| AI Generated disclosure label | Yes | No |
| Extra image editing | No | Resize, rename, compress, tile, border |
| Google Shopping handling | Per photo choice plus rollback | Syncs your original photos automatically |
| Languages | 10 | 25 |
Where Easy Watermarks is the better app
Start with the concession, because a comparison that only flatters one side is an advert.
Easy Watermarks has been live since November 2017 and holds 4.8 stars across 302 reviews. Nine years of bug reports is nine years of edge cases already found by someone else. What that age buys is proof. What it costs is that the app was designed years before AI product photography and the disclosure rules that came with it, and it has no AI label today, so if that is why you are here, the older app cannot help you.
The second thing it does better is the Google feed. Its listing says it “supports Google Shopping by automatically syncing your original photos”, which means the watermark stays on your storefront while the clean original goes to the feed. That is a real answer to the disapproval problem we covered in do watermarks hurt Shopify SEO, and it is automatic. Viking’s answer is manual by comparison: choose which photos get marked, keep the primary clean, roll back before a sync if you get it wrong.
Third: it edits images, not just marks them. Resizing, renaming, compressing, tiling, bordering. If you were about to install a separate compression app anyway, that is money you do not spend. Run your catalog through our free product image audit first and see whether you actually need any of it.
And 25 languages against 10. If your ops team works in Polish or Vietnamese, that is not a footnote.
Where Viking Watermark pulls ahead
We checked every app in both relevant App Store categories, 442 listings in total, and exactly one of them ships a ready made “AI Generated” label: Viking. Not one competitor has it. That sounds like a marketing line until you remember that New York’s synthetic performer rules took effect on 9 June 2026 and the EU’s transparency duties landed on 2 August 2026, and that a merchant using AI models in apparel shots now needs a visible label on those specific photos. If you use AI imagery, this is the difference between one app and two.
Then there is the entry price. $5 a month against $9.99 is not a fortune either way, but the free tiers differ in a way that matters more: Viking’s free plan includes one click restore of originals, and Easy Watermarks’ free tier caps you at 20 products. Twenty products is a demo, not a catalog.
“Fantastic experience. Easy to use. Since the new NY regulation came in, I sent an email to support and within a couple of days, we now have the ability to watermark by photo for each product instead of all the photos. Great technical support in jumping on this right away. Helps us show that not all of our product photos are AI Generated.”
Wildwood Mountain Coffee Co, United States, June 13, 2026, Viking Watermark on the Shopify App Store
That review is worth reading twice, because it describes per photo watermarking arriving after a merchant asked for it. A six review app has one advantage a 302 review app structurally cannot match: you can still change what it does. Feature requests from a store with four days of usage do not usually ship in a couple of days at a nine year old app with an established roadmap.
The pricing math nobody does for you
Here is where the products versus images difference decides it. Work out your average photos per product, multiply, then read the table.
| Catalog | Images to mark | Viking | Easy Watermarks | Cheaper |
|---|---|---|---|---|
| 80 products, 4 photos each | 320 | $5 Starter | $9.99 | Viking |
| 200 products, 5 photos each | 1,000 | $5 Starter | $9.99 | Viking |
| 400 products, 6 photos each | 2,400 | $15 Growth | $14.99 | Level |
| 900 products, 8 photos each | 7,200 | $30 Pro | $14.99 | Easy Watermarks |
| 4,000 products, 10 photos each | 40,000 | Above Pro’s 20,000 | $24.99 | Easy Watermarks |
The crossover sits somewhere around 2,500 watermarked images. Under it, Viking is cheaper and usually by half. Over it, the product based pricing wins and keeps winning, and a very large catalog eventually runs off the top of Viking’s plan ladder entirely. That is not a knock on either app, it is just arithmetic, and it is the arithmetic the two listings make you do yourself.
One catch on both sides: you rarely need to mark every image. Marking the two or three gallery shots that get stolen, and leaving the primary clean for your feed, cuts the count enormously. Check what your feed currently sends with the free Google Shopping feed checker before you decide which tier you need.
What neither app has
Neither has a Built for Shopify badge. If badge status is how you shortlist apps, the honest answer is that the strongest badged option in this space is RT: Disable Right Click, which is free, holds 4.9 stars across 295 reviews, and does no watermarking whatsoever. It blocks. It does not mark. Which means it protects nothing once a screenshot leaves your store, and screenshots are how photos actually get taken. We went through that argument in full in does blocking right click protect Shopify images.
Neither app can stop a determined thief either. Both are deterrents. A watermark makes a stolen photo advertise you, and storefront blocking makes casual saving annoying. That is the realistic ceiling, and any app promising more is overselling.
And neither writes your alt text, fixes your variant galleries, or tidies a messy collection page. Protection is one job. If your product pages show the wrong photo when a shopper picks a colour, that is a different fix entirely, handled by variant image filtering, and stores that split colours into separate products usually want combined listings with collection swatches instead.
Which one should you install?
Four rules, and they cover almost every store:
- You use AI generated imagery anywhere. Viking. It is the only one with the label, and running a second app just to stamp four words on a photo is silly.
- Under roughly 2,500 images to mark. Viking, on price.
- Big catalog, many photos per product, and Google Shopping is a real revenue line. Easy Watermarks. The automatic original sync to the feed plus product based pricing is the right shape for you.
- You want the app with the longest track record and nothing else is close to a dealbreaker. Easy Watermarks, and that is a perfectly rational reason.
Both are free to try, which makes this a cheap decision to get wrong. Install one, mark ten products, look at the result on mobile, roll it back if you hate it. Viking’s pricing tiers are broken down further on the developer’s own pricing explainer if you want the detail before installing.
FAQ
Which is the best Shopify watermark app in 2026?
For most small and mid sized catalogs, Viking Watermark, because it bundles bulk watermarking, right click blocking, one click restore and an AI Generated label into one $5 app. For catalogs above roughly 2,500 images, Easy Watermarks is cheaper and its automatic original sync protects your Google Shopping feed.
Is a 5.0 rating from 6 reviews better than 4.8 from 302?
No, and treat anyone who says otherwise carefully. Six reviews is not a sample. Read it as “no unhappy customers yet” rather than “better app”. The 4.8 from 302 tells you far more about how an app behaves after two years on a real store.
Can I switch apps later without losing my photos?
Both keep your originals, so yes, in principle. Roll back to originals in the first app before you uninstall it, then apply the new mark. If you uninstall while watermarked images are live, you keep the marked files but lose the tidy path back.
Will either app get my products disapproved in Google Shopping?
A watermark over the product on your primary feed image can, yes. Easy Watermarks syncs original photos to Google automatically. With Viking you keep the primary image clean and mark the gallery shots instead, or roll back before a feed sync.
Do I need a watermark app if I already block right click?
Yes, if you care about theft rather than the appearance of security. Right click blocking stops nothing once someone screenshots the page, and screenshots are the normal method. The mark burned into the pixels is the only layer that travels with the stolen file.
Does either app carry a Built for Shopify badge?
No. Neither Viking Watermark nor Easy Watermarks had the badge when we checked the listings on 16 August 2026. Badged alternatives exist on the blocking side of the category, but none of them apply watermarks.
Related reading
- Best Shopify watermark apps in 2026
- How to watermark Shopify product images in bulk
- How to stop image theft on your Shopify store
- Shopify variant images FAQ
- Shopify combined listings explained
Still undecided? Install the cheaper one, mark twenty products, and look at your own photos on a phone at arm’s length. That test settles it faster than any comparison table, including ours.
Umid
Co-Founder at Craftshift