Shopify Milano theme: how to find its theme store ID (and is it worth $300?)

If you are hunting for the Shopify Milano theme store ID, you are usually trying to do one of two things: confirm that a store you admire is actually running Milano, or verify which theme your own store is on before you customize it. Either way, the theme_store_id is the number that settles it. This post shows you how to find it for Milano (or any theme) in about thirty seconds, then covers what the Milano theme actually is and whether the $300 price tag is worth it.

Quick honesty up front: Milano is a brand-new premium theme (it landed on the Shopify Theme Store in mid-2026), so it does not yet appear in the older “list of all theme IDs” pages floating around the web. That is exactly why people cannot find its ID by searching. The reliable way is not to look it up in a stale list; it is to read it straight off the live theme, which is what we will do below.

We build a free Shopify Theme Detector at Craftshift that reads the theme_store_id off any public store. Use it on a store running Milano and you get the exact number, current and correct, instead of a guess from a list that has not been updated since 2024.

In this post

• What a theme_store_id is
• Three ways to find the Milano theme_store_id
• What the Milano theme actually is
• Is the Milano theme worth $300?
• Variant images and swatches on Milano
• Frequently asked questions
• Related reading

What a theme_store_id is

Every theme sold in the Shopify Theme Store carries a unique numeric ID called the theme_store_id. Shopify assigns it when the theme is published. It is how the platform tells one theme apart from another, and it is the cleanest way to identify what a store is running, because theme names in the code can be renamed by the merchant but the store ID cannot.

One important rule: only Theme Store themes have a theme_store_id. If a store uses a custom-built theme, or a theme bought on a third-party marketplace like ThemeForest, the value comes back null. So if you check a store and get null, that store is not on a Theme Store theme at all. Milano, being an official Theme Store theme, does have a real ID.

Three ways to find the Milano theme_store_id

You need a live store that is actually running Milano (the theme’s own demo, or any shop you know uses it). Then pick a method.

Method 1: The theme detector tool (fastest)

Paste the store’s URL into our Shopify Theme Detector. It reads the live theme_store_id and theme name and shows them to you. This is the fastest and most accurate route, because it reads the current value directly instead of relying on a list. It also works for verifying your own store.

Method 2: View the page source by hand

1. Open the store in a browser.
2. Right-click and choose “View Page Source” (or press Ctrl+U / Cmd+Option+U).
3. Search the source (Ctrl+F) for theme_store_id.
4. The number right after it is the theme_store_id. If it says "theme_store_id":null, the store is on a custom or third-party theme.

Method 3: Your own store’s admin

For a store you own, go to Online Store > Themes, and the theme card names the theme directly. To get the numeric ID, use method 1 or 2 on your live storefront. If you are comparing several themes at once, our full list of Shopify theme store IDs is the reference to keep open.

Why do we not just print the Milano number here? Because a hardcoded ID in a blog post is exactly the kind of thing that goes stale or gets copied wrong. Reading it live off the theme is always correct. That is the honest answer, even if it is one click more than you wanted.

What the Milano theme actually is

Milano is a premium Shopify theme built by BrainEcom, a theme studio based in Paris. Here are the verified basics:

Detail	Milano
Developer	BrainEcom (Paris, France)
Price	$300 (one-time)
Included preset styles	Milano, Soleira, Monoring
Type	Premium Online Store 2.0 theme
Availability	Official Shopify Theme Store (2026)

The three presets matter: buying Milano gets you three distinct looks (Milano, Soleira, Monoring) under one license, so you can pick the style that fits your brand without buying separate themes. It is a modern, fashion-leaning theme in the same premium tier as themes like Prestige or Impulse.

Because it is new, the review count is still small, so you are buying more on the strength of the demo than on years of merchant feedback. That is normal for a fresh premium theme, and it is worth factoring in.

Is the Milano theme worth $300?

Here is the take most theme roundups will not give you: for a lot of stores, a free theme plus a couple of good apps beats a $300 premium theme. Shopify’s own free themes (Horizon, Dawn, and the newer free themes) are fast, well-supported, and cover most of what a growing store needs. The premium themes win on design polish and built-in sections, not on core capability.

Milano is worth the $300 if:

• You want a distinctive, fashion-forward look out of the box without hiring a designer.
• The three presets save you from buying or building multiple looks.
• You value the built-in sections and do not want to assemble them from apps.

It is probably not worth it if you are early, watching every dollar, and comfortable customizing a free theme. In that case, start free, put the $300 toward inventory or ads, and upgrade the theme later once the store is proven. A theme is a one-time cost you can always revisit; a slow start is harder to recover.

Variant images and swatches on Milano

Whatever theme you land on, Milano included, the variant experience is usually the thing that needs attention. Premium themes ship with a variant picker, but showing the right images for each color, or displaying color swatches instead of a plain dropdown, often needs an app because Shopify’s native variant media handling is limited.

If Milano (or any theme) shows the wrong photo when a shopper picks a color, that is fixed at the app layer, not by switching themes. Rubik Variant Images filters the gallery to the selected variant and adds image or color swatches, and it works across 350+ themes. For stores that sell each color as its own product, combined listings link them with swatches on the collection page. Both run on any theme, premium or free, so your theme choice and your variant setup are separate decisions.

Frequently asked questions

What is the Milano theme’s theme_store_id?

Milano is a new premium Shopify Theme Store theme, so its theme_store_id is not yet in the older theme ID lists online. The reliable way to get it is to read it live: run a store that uses Milano through a theme detector tool, or view the page source and search for theme_store_id. Reading it live always returns the current, correct number.

Who makes the Milano Shopify theme?

Milano is built by BrainEcom, a theme developer based in Paris, France. It is a premium theme sold on the official Shopify Theme Store for $300, and it includes three preset styles: Milano, Soleira, and Monoring.

How much does the Milano theme cost?

The Milano theme costs $300 as a one-time purchase, which is standard for premium Shopify themes. That single license includes the three preset styles and free updates from the developer. Free themes like Horizon and Dawn are an alternative if design polish is not your bottleneck.

Why does a theme_store_id come back as null?

A null theme_store_id means the store is not running a Shopify Theme Store theme. It is either a custom-built theme or one purchased from a third-party marketplace like ThemeForest, which are installed manually and never get a Theme Store ID. Only themes sold through Shopify’s own Theme Store carry a numeric theme_store_id.

Can I use variant image swatches on the Milano theme?

Yes. Variant image filtering and color swatches are handled by an app, not the theme, so they work on Milano the same as on any theme. An app like Rubik Variant Images shows the right images when a shopper selects a variant and adds image or color swatches, across 350+ supported themes including premium ones.

Related reading

• Full list of Shopify theme store IDs (2026)
• Shopify Theme Detector tool
• Best free Shopify themes in 2026
• Variant images on any Shopify theme
• Combined listings explained

So: to get the Milano theme_store_id, read it off a live Milano store rather than a stale list. And before you spend the $300, be honest about whether your bottleneck is really the theme, or whether a free theme plus the right variant app would get you further for less.