Best Shopify translation apps 2026: 8 verified and ranked

Short answer: the most reviewed Shopify translation app in 2026 is Transcy, which translates into 147+ languages using OpenAI, DeepL and Gemini and converts currency by visitor location. 4.5 stars across 2,486 reviews, free for one language. If you only need two languages, Shopify Translate and Adapt does it free.

Craftshift builds Shopify apps and neither of them is a translation app. Ours handle variant images and product grouping, so nothing of ours is in the ranking or the table below. We do have one thing to say about translation later on, because multilingual stores break variant pickers in a specific and well documented way, and we would be the wrong people not to mention it. It is flagged as ours, it sits outside the ranking, and you can skip it.

Here is what actually decides this purchase, and it is none of the things the listings shout about. Every app here translates. Every one uses roughly the same engines (DeepL, Google, OpenAI, Gemini) so the raw output quality is close to identical. What differs is the meter. Some charge by language, some by translated word, some by product count, and one hides search engine indexing behind the paid tier. Pick the wrong meter for your catalogue and the bill triples.

Ask yourself: is your store 300 products with short descriptions, or 40 products with 900 word stories on each? Because the first is cheap on a word-metered app and expensive on a product-metered one, and the second is the exact reverse. That is the whole decision, and almost every comparison article skips it.

Ratings, review counts and prices below were read off the App Store listings in August 2026. The order is by review volume, largest first, because that is the one ranking signal we can show you rather than assert.

In this guide

• What a translation app actually does
• The comparison table
• Transcy: AI Language Translate
• Shopify Translate and Adapt
• Hextom AI Translate and Currency
• T Lab AI Language Translate
• Weglot AI Translation and SEO
• TS AI Language Translate
• langify
• GTranslate
• The thing a second language breaks on a variant picker
• How to choose in about a minute
• FAQ
• The language nobody tests in

What a translation app actually does

Three jobs, and they are worth separating because apps are priced on all three at once. First, it machine translates your product titles, descriptions, collections, pages, theme strings and metafields. Second, it puts a language switcher on the storefront and, usually, redirects visitors by IP or browser language. Third, and this is the one that pays for itself, it publishes those translations as indexable pages with hreflang tags, translated URLs and translated meta descriptions.

That third job is why the free plans need reading carefully. GTranslate’s free plan gives you all languages and unlimited machine translation, but search engine indexing is listed on the paid tiers. So the free version shows translated pages to humans who click the switcher and shows nothing to Google. That is a perfectly reasonable business model. It is also the single most misread line in this category, and it turns “we translated the store and got no traffic” into a solved mystery. Check yours with our free SEO checker once the translations are live.

The best Shopify translation apps compared

Ratings, review counts and prices from the Shopify App Store, August 2026. “Metered by” is the unit each app actually bills against, which is the number that decides your cost.

App	Rating (reviews)	Free plan	Metered by	Cheapest paid
Transcy: AI Language Translate	4.5 (2,486)	1 language, no word cap	Languages and AI tokens	$14.90/mo
Shopify Translate and Adapt	4.5 (1,396)	Entirely free	2 auto-translated languages	None
Hextom AI Translate and Currency	4.7 (1,173)	3 auto languages, 180+ currencies	Languages	$9.99/mo
T Lab AI Language Translate	4.9 (922)	500 products, 20 collections, 20 articles	Resource counts	$11.99/mo
Weglot: AI Translation and SEO	4.5 (785)	1 language, 2,000 words	Translated words	$17/mo
TS AI Language Translate	4.6 (723)	Entirely free	Nothing	None
langify	4.7 (679)	5 languages, manual only	AI words	$17.50/mo
GTranslate	4.7 (645)	All languages, not indexed	SEO indexing	$12/mo

Transcy: AI Language Translate: the category leader

FireGroup’s Transcy is the most reviewed app in this category by a wide margin: 4.5 across 2,486 reviews with the Built for Shopify badge. It translates into 147+ languages using OpenAI, DeepL and Gemini, converts 169+ currencies in real time, auto-detects visitor location to switch both, and handles multilingual SEO including translated URLs, hreflang and meta tags. It will also swap images per market or AI-translate the text inside an image, which almost nothing else here does.

Honest limitation: 4.5 is the joint lowest rating on this page, and the free plan is narrower than it looks. One language, one currency, and editing your translations is a paid feature starting at $14.90 a month with 150 monthly AI tokens. Three languages needs Regional at $29. Fifteen languages needs Continental at $69, which is where geolocation and your own DeepL or OpenAI API key arrive.

Shopify Translate and Adapt: start here, seriously

Shopify’s own app is 4.5 across 1,396 reviews and free. It auto-translates up to two languages with Google Translate, gives you a side-by-side editor for manual corrections, translates metafields, SEO fields and URLs, adapts spelling and messaging between markets (British English against American English, for instance), and works from inside the theme editor or any admin resource page.

Honest limitation: two auto-translated languages is the ceiling, and there is no ceiling to pay past. No glossary, no third party app translation, no image translation, no geolocation redirect. But if your plan is English plus German, or English plus French, install this before you spend anything. A surprising number of merchants pay $29 a month for a feature set they will never grow into.

Hextom AI Translate and Currency: the best value paid tier

Hextom’s app, listed as Translate My Store, runs 4.7 across 1,173 reviews with the Built for Shopify badge. It pairs multi-currency conversion across 180+ currencies with AI translation through ChatGPT, Claude, Grok, Deepseek and Gemini, translates text from 200+ third party apps in a visual editor, handles images and alt text, and claims support for 230+ themes. The free plan auto-translates three languages and lets you edit twenty. Basic at $9.99 raises auto-translation to ten languages and adds language and currency redirection.

Honest limitation: this is two products in one bill, and if you already run a dedicated converter from our currency converter roundup you are paying twice for the same job. Image translation and the glossary sit on Pro at $19.99. The 133 language tier is $49.99, which is a lot of languages nobody will visit.

T Lab AI Language Translate: the highest rated here

Sherpas Design’s T Lab is 4.9 across 922 reviews with the Built for Shopify badge, the best rating in this ranking with a sample of any size. Free to install covers AI translation for 500 products, 20 collections and 20 articles, plus unlimited manual translations, twenty addable languages, bulk AI translation, image and third party app translation and a glossary. Pro at $11.99 raises the AI quota to 3,000 products and five languages. Premium at $59.99 adds Autopilot, which translates new and updated content as you publish it, and unlimited AI if you supply your own DeepL, Google or ChatGPT API key.

Honest limitation: metering by resource count is the least intuitive model here, and a store with 4,000 products blows through the Pro quota while a store with 200 long-form product stories never gets near it. Bring your own API key is a genuinely good option, but it is on the $59.99 tier.

Weglot: AI Translation and SEO: the one built for search

Weglot is 4.5 across 785 reviews with the Built for Shopify badge. It translates across 110+ languages using DeepL, Google and Microsoft, lets you train a custom AI language model on your brand voice, supports team collaboration and ordering professional human translation, and ships hreflang, translated metadata and clean URLs by default. It is also the only app here that also runs on platforms other than Shopify, which matters if you are migrating.

Honest limitation: the pricing. Free is 2,000 translated words, which is roughly forty product descriptions and then nothing. Starter at $17 gives 10,000 words for one language. Business at $32 gives three languages and 50,000 words. Pro at $87 gives five languages and 200,000. For a large catalogue this is the most expensive route on the page by some distance, and word counts are hard to estimate before you commit.

TS AI Language Translate: free, and it does RTL

Transtore’s app is 4.6 across 723 reviews with the Built for Shopify badge, and it is free with no paid tier at all. Auto translation into 20+ languages, a 163+ currency switcher with manual or real-time rates and rounding rules, geolocation redirect to language and currency, translated meta tags and URLs, a glossary, image localisation per market, and explicit support for right-to-left languages.

Honest limitation: 20+ languages is the smallest catalogue in this ranking, and a free app with no revenue attached has a roadmap that depends on somebody’s goodwill. The RTL support is worth flagging though, because Arabic and Hebrew storefronts are where themes fall apart, and most listings here do not mention direction at all.

langify: manual translation done properly

langify GmbH’s app is 4.7 across 679 reviews with the Built for Shopify badge, and it is the oldest name in this list. Its free plan is unusual: unlimited manual translations across up to five languages, forever, with a switcher configurator, third party app translation and SEO through subfolders or a custom domain. You pay for AI words, not for languages. Basic at $17.50 includes 10,000 free words and up to twenty languages, Growth at $29.95 includes 50,000, Premium at $59.95 includes 200,000.

Honest limitation: if you want the machine to do the work, the free plan does nothing for you at all. It is built for merchants who translate by hand or pay a human, which is a real and underserved group, and completely wrong for anyone with 2,000 SKUs and a deadline.

GTranslate: read the free plan twice

GTranslate Inc’s app is 4.7 across 645 reviews. It uses translation proxy technology, which is how it manages to translate content from most third party apps that other tools cannot reach, offers customisable lightweight switchers, translated URLs and country specific top level domains such as example.es. The free plan carries all languages, unlimited words and unlimited pageviews.

Honest limitation: search engine indexing is a paid feature. The free plan’s translated pages are for visitors who click the switcher, not for Google. Neural translation and the ability to edit translations also start at $12 a month for one extra language, $25 for all of them. It is the only app in this ranking without the Built for Shopify badge, and the only one where the free plan quietly withholds the thing most merchants installed it for.

The thing a second language breaks on a variant picker

This is our corner of the App Store, flagged as ours, and it sits outside the ranking because we do not build a translation app. But it is the failure we get asked about most by multilingual stores, and none of the eight listings above will warn you.

Shopify treats option names and option values as translatable content. Once Translate and Adapt (or any app above) publishes a French storefront, the option called Color renders as Couleur and the value Navy renders as Marine. Any swatch renderer, variant picker or image script that matches on the literal string Color stops matching. It does not throw an error. It just quietly renders nothing, and your swatches vanish in one language while the English store looks perfect.

Two pieces of public evidence that this is real, neither of them ours. Maestrooo, whose themes include Impact, Prestige and Focal, states in their own documentation that their alt-tag based image set feature does not work with multiple languages, because alt tags are not translatable. And Eurus, from Omni Themes, ships the only documented workaround we have found: a theme setting where you type the option name in every language separated by semicolons, so Color; Colour; Couleur all resolve to the same option. A hand-maintained lookup table. It works, and it tells you exactly how deep the problem goes. The full write-up is in why the Shopify variant picker breaks when you switch language.

Where we come in, briefly. Rubik Variant Images assigns media to the variant itself and stores the mapping in a Shopify metafield, so there is no translated string anywhere in the matching path: 5.0 stars across 420 reviews, free to install for one product. If your colours are separate products rather than variants, Rubik Combined Listings links them and supports Translate and Adapt for group labels, option names and option values, at 5.0 stars across 65 reviews. Neither app integrates with Shopify Markets, so if markets is central to your setup, plan around that.

More on the grouping side of that in combined listings on a multilingual store, and on the swatch side in why colour swatches stop rendering.

How to choose in about a minute

Forget the language counts. Four questions:

1. How many languages, honestly? One or two, use Shopify Translate and Adapt and spend nothing. Three or more, you are shopping.
2. Long descriptions or lots of products? Long text on few products favours the word meters (Weglot, langify). Short text across thousands of SKUs favours resource or language meters (T Lab, Hextom, Transcy).
3. Do the translated pages need to rank? Then confirm indexing is on the tier you are buying. On GTranslate it is not on the free one.
4. Is currency part of this? Hextom, Transcy and TS do both. Otherwise keep them separate and keep the ability to swap one out.

One opinion that will irritate people. Machine translating 4,000 products into eight languages is not internationalisation, it is a wall of text nobody proofread in languages nobody at your company reads. Two languages done properly, with a human check on your top fifty products and your policy pages, will beat it every time. Why does everyone start at eight? Because the app makes it one click, and one click feels like progress. Generate your policy pages first with our free store policy generator, then translate those, because that is the content a nervous foreign shopper actually reads before buying.

FAQ

Which translation app should I use on Shopify?

For one or two languages, Shopify Translate and Adapt, free, 4.5 stars across 1,396 reviews. For a big catalogue on a budget, T Lab at 4.9 across 922 reviews is the highest rated here and free to install for 500 products. For the largest feature set, Transcy at 4.5 across 2,486 reviews. For search-first multilingual with human translation available, Weglot at 4.5 across 785, though it is the priciest at scale.

Is Shopify Translate and Adapt good enough on its own?

For two languages, usually yes. It auto-translates two languages with Google Translate, has a side-by-side manual editor, and covers metafields, SEO fields and URLs. You outgrow it when you need a third language, a glossary, image translation, translation of third party app content, or automatic redirect by visitor location. None of those exist in it, and there is no paid tier that adds them.

Will translated pages actually rank in Google?

Only if the app publishes them as indexable URLs with hreflang. Transcy, Weglot, T Lab, Hextom, TS and langify all list multilingual SEO features. GTranslate puts search engine indexing on its paid plans, so the free tier translates for visitors but not for search. Check your own setup with a free sitemap checker after you launch a language, not before.

Why did my colour swatches disappear after adding a language?

Because Shopify translates option names and values, and most swatch code matches on the literal string. Once Color becomes Couleur, the renderer finds nothing and falls back to the default picker or nothing at all. Maestrooo’s documentation confirms the same limit for alt-tag based image sets, which cannot be translated. The fix is to stop matching on strings: Rubik Variant Images assigns images to the variant through a metafield, 5.0 stars across 420 reviews.

Is there a genuinely free Shopify translation app?

Two, with no paid tier at all: Shopify Translate and Adapt (4.5, 1,396 reviews, two auto languages) and TS AI Language Translate (4.6, 723 reviews, 20+ languages plus currency and RTL). Everything else has a free plan with a meter attached: one language on Transcy, 2,000 words on Weglot, 500 products on T Lab, manual-only on langify.

Do translation apps slow a Shopify store down?

It depends on how they deliver. Apps that store translations in Shopify’s own localisation layer, which is what the native app and most Built for Shopify apps do, add little at render time. Proxy-based approaches sit in front of the page instead, which buys reach into third party app content and costs a hop. Measure it on a real product page rather than trusting either claim.

Related reading

• Why the variant picker breaks when you switch language
• Translating the variant picker on Shopify
• Best Shopify currency converter apps
• Best Shopify geolocation apps
• Best Shopify SEO apps
• Combined listings and international SEO

The language nobody tests in

A closing thought that has nothing to do with which app you pick. Whatever you install, go and buy something from your own store in the second language. Not look at it. Buy it. Click the swatch, add to cart, get to the payment step, read the confirmation email. That twenty minute exercise finds more broken things than any feature comparison, because the failures cluster exactly where the app stops and the theme starts.

Our bias is obvious, so weigh it accordingly: the part that breaks most often in that test is the option picker, and it breaks silently. If your catalogue is heavy on colours or finishes, that is the piece to check first, whichever translation app ends up in your admin.