Shopify variant picker: swatch types compared
The Shopify variant picker is the single most important interactive […]
How to assign videos and 3D models to Shopify variants (not just images)
Shopify lets you upload videos and 3D models to products. But you cannot assign them to specific variants natively. Here is how to show the right video for each color.
Shopify variant limit by product type: apparel, jewelry, furniture, and more
The 2048 variant cap hits different categories differently. Here is how apparel, jewelry, furniture, cosmetics, and print-on-demand brands should think about the Shopify variant limit.
Variant images on PageFly product pages
PageFly builds custom product pages. Here is how to get variant image filtering and swatches working on PageFly.
Variant images on GemPages product pages
GemPages replaces your theme's product template. Most variant image apps break. Rubik has a dedicated GemPages module.
The real cost of not having variant-specific images on your Shopify store
When all variant images show at once, customers buy the wrong color, return it, and you pay for shipping both ways. Here is what that costs and how to fix it.
Shopify variant images: the complete guide
Everything about Shopify variant images in one place. How they work, what the limits are, and how to show the right photos for each color.
How variant image swatches increase Shopify conversion rates (with data)
Color swatches outperform dropdowns by 14.6% in order rate. Variant-specific images reduce returns. Here is the data behind both claims, and how to set them up on Shopify.
Shopify variant image not changing on click: how to fix it (2026)
Why your Shopify variant image refuses to change when shoppers click a swatch, the 7 most common causes, and the exact fix for each one.
How to set up variant image filtering on Shopify
Shopify variant image filtering is the feature that hides irrelevant […]
How to use UTM parameters for Shopify marketing
UTM parameters Shopify merchants attach to outbound links are the […]
Every Shopify variant image and swatch app compared: the 2026 guide
A side-by-side comparison of the 6 most popular Shopify variant image apps in 2026: Rubik, OP Color Swatch, SA Variant Image Automator, Variant Image Wizard, Easy Variant Images, and NS Color Swatch.
Shopify transaction fees explained for 2026
Shopify transaction fees broken down by plan: credit card rates, third-party gateway fees, international charges, and how to calculate your true cost per order.
Shopify theme store ID list (updated 2026)
Every Shopify theme has a store ID. Here is the complete list with IDs for Dawn, Horizon, Impact, and 300+ more.
Swatches or dropdowns for Shopify color variants? What the data says
Shopify defaults to dropdowns for variant selection. Swatches convert better. Here is the data, the reasoning, and when each option makes sense.
Shopify swatch design: 20 ideas for your store
Color circles, image thumbnails, rounded squares, pills with labels. Here are 20 swatch design ideas you can apply to your Shopify store today.
Shopify swatch design: shapes, sizes, spacing, and accessibility
Good shopify swatch design is one of those things that […]
Do Shopify swatch and variant image apps slow down your store?
Every Shopify app adds JavaScript to your storefront. Some add 50KB. Some add 380KB. Here is how swatch and variant image apps affect your page speed, and which ones are built for performance.