Horizon Theme – Show only relevant variant images based on selected options (color) – Shopify

Are you using the Shopify Horizon Theme and noticing that all your product images still show up when different colors are selected? Maybe only the first image changes, but the rest stay the same. This can be confusing for your customers and could hurt your sales. This is not good for your conversion rates, and it can increase return rates because visitors are not seeing exactly what they are going to buy.

Don’t worry. You’re not alone. This is a common problem in Shopify. And the good news is: there’s an easy fix, and you don’t need to know how to code.

What’s the Problem Exactly?

Let’s say you are selling a T-shirt in 3 colors: green, orange, and black.

When a shopper selects the green shirt, they expect to see only pictures of green shirts. But instead, they see all the product photos, including orange and black ones. Only the first image changes. The rest? They’re still there.

This can:

• Confuse customers
• Make your store look messy
• Cause people to order the wrong item
• Lead to more returns

The Fix: Use an App Called Rubik Variant Images

Luckily, there’s a simple app that solves this problem. It’s called Rubik Variant Images. It lets you link more than one image to each variant (like color or size). So when a customer picks “Green,” they only see green images.

How to Use Rubik (No Coding Needed)

Here’s how you can fix the problem step-by-step:

1. Install the Rubik App

• Go to the Rubik Variant Images app page
• Click Add app
• Follow the steps to install it on your Shopify store

2. Pick Your Product

• Open the Rubik app from your Shopify dashboard
• Choose the product you want to fix. For each variant (like “Green”), select the images that belong to it. You can do this in two ways:
  • Manual: Drag and drop the right images to each variant
  • AI Auto-Assign: Let the app match images to variants automatically using AI

3. Turn on the App in Your Theme

• Go to Online Store > Themes > Customize
• Open your product page template
• Add the Rubik Variant Images app block (you’ll find it under “Apps”)

4. Check Your Store

• Visit your product page
• Select a color
• You should now see only the images for that specific variant

It also works great on mobile phones.

Bonus Tip: What If a Variant is Sold Out or Deleted?

If a variant is sold out or deleted, Rubik won’t show that variant’s images anymore. This keeps your product page clean and up-to-date without any extra work from you.

Why You Should Do This

• Customers see only what they picked
• Your store looks more professional
• Fewer returns
• Better shopping experience = more sales

Try It Today

If your Horizon theme store shows all images no matter which variant is selected, try Rubik Variant Images. It’s free to start, easy to set up, and works with the Horizon theme out of the box.

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Other supported Horizon Themes: Pitch theme, Atelier theme, Fabric theme, Dwell theme, Heritage theme, Ritual theme, Savor theme, Tinker theme, Vessel theme.

How to Set Multiple Variant Images on the Shopify Horizon Theme